SBS Subscription Television commissioned INK to revitalise and position STUDIO as an arts and entertainment channel. The lengthy project involved strategic positioning, tagline, on air channel design, off air print guidelines and finally the creation of 4 live action image spots with 4 corresponding channel idents.
With the key driver “everyday inspires” as our starting point we asked ourselves a question. Can common everyday objects like a plastic cup create art that both entertains and stimulates conversation.
KCL credits: *Creative Director, Principle Designer & Live action Director.